Marketing Lead - Shape our brand. Share our story. Drive sales.

Job Posted: 30 June 2025

• Contract Term: Permanent
• Location: Bembridge, Isle of Wight
• Contract Type: Full time
• Salary: 40,000 OTE
• Industries: Media Sales & Marketing

As Captiva Homes continues to grow, we’re looking for a Marketing Lead to help build our brand and support home sales through eye-catching, creative, well-executed marketing.

This is a unique opportunity to make your mark on a company that’s passionate about the Isle of Wight, its people, and building a more sustainable future.

Why you’ll love this role

• You’ll lead the delivery of campaigns across digital, social and video — helping people discover our homes, shaping how they see our brand, and seeing your work come to life in a way that makes a real difference.
• We’re building something different on the Isle of Wight: from EPC A-rated homes to rewilding initiatives, so you’ll have fantastic stories to tell and real substance behind the brand.
• This is a hands-on, varied role where your ideas and energy will directly impact how people see Captiva Homes — and drive enquiries, viewings and sales.
• You’ll help define how Islanders see Captiva Homes, creating content that showcases our people, places and purpose.

What you’ll be doing

This is a role for someone who loves switching between strategic thinking and rolling up their sleeves. You’ll be responsible for:

Brand & Strategy

• Develop and deliver a marketing plan aligned to business goals, with a strong focus on driving home sales.
• Create a consistent, compelling brand presence across all channels.
• Help position Captiva Homes as a thought leader in housebuilding, sustainability, and community development.
• Ensure all activity complies with guidelines and industry best practices.

Social Media & Community Engagement

• Manage and grow our social media presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Maintain a content calendar that promotes our brand values, drives leads, and boosts sales.
• Deliver community engagement campaigns that support placemaking and connect with Islanders.
• Share behind-the-scenes content, team interviews, and sustainability stories to humanise the brand.
• Monitor engagement metrics and optimise based on performance.

Video Content, Advertising & Digital Marketing

• Film and edit high-quality video content for social media, campaigns, and the website that showcases our homes and drives enquiries and viewings.
• Manage all digital marketing channels, including website updates, SEO, PPC, social media, and email marketing.
• Create digital campaigns to generate leads, raise awareness, and boost sales performance.
• Manage paid advertising to ensure effective targeting and strong return on investment.
• Analyse performance using Google Analytics and other tools, optimising campaigns to maximise sales conversions.
• Report on campaign performance and use data to improve results.

What we’re looking for

We’re open to different backgrounds — you might already be managing marketing campaigns in a similar role, or be a bright marketing graduate ready to step up and own a brand.

You’ll need:

• Creativity, initiative, and confidence managing projects end to end
• Hands-on experience in delivering marketing or content campaigns.
• A flair for social media and content creation (photo/video).
• Basic design and video editing skills.
• Familiarity with SEO, email platforms, and updating websites (WordPress or similar).
• A head for numbers — comfortable looking at reports and spotting trends.
• Full UK driving licence.

 The Interview Process

As part of the interview, you’ll be asked to present a brief marketing strategy for a new or existing housing development — including tactics to drive home sales. We’ll use this to understand your strategic approach and practical skills. Full details will be provided in advance.

Salary and bonus
We offer a competitive salary of £35,000 per year, plus an on-target bonus of up to £5,000 annually, based on sales and customer service targets. This makes the total OTE £40,000. The bonus is discretionary and paid in two instalments across the year, linked to your individual and company performance.